The site is called Copyblogger, and provides writing tips for anyone who needs to generate..um..copy.
Their ideas seem new and fresh, or maybe it's just a different-angled approach to the same tried-and-true ideas. But it's a great blog...and ever since I found it I thought that if I could take away even 20 percent of the lessons and ideas and tips offered there, I might be writing for a living instead of, you know...not writing for a living.
Some of the titles of their entries draw you in enough that you can't help but click over and see what they have to say. Titles like, "Are You A Fancy Nancy Writer?" (my answer: not as often as some other people) or "The Art of One Butt Cheek Blogging" and "The Winnie The Pooh Guide To Blogging." (Pooh and his friends teach us more than we know.)
I'd lie and say that after reading a new Copyblogger post, I immediately incorporate on this blog what I've learned in that day's entry. But most of you have visited here often enough, and would know that that's simply not the case. Yet.
I try to take away at least a little nugget of wisdom every time I click over to the site. For the most part, though, it serves as a fantastic read, and an example of what good copy can be, should be, and with any luck...someday, will be.
"Copy from one, it's plagiarism;
copy from two, it's research."